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Conde Nast Expands Google Partnership To Further Programmatic Sales Approach

Advertising Age has reported that magazine publisher Conde Nast has expanded its partnership with Google in order “to transact more of its ad sales through automated, or so-called ‘programmatic’ technologies.”

Advertising Age writes that Conde Nast has used Google for private exchange technology since 2011, “but now they’re doubling down, betting that brand advertising are ready to jump in.”

Alanna Gombert, head of digital sales at Conde Nast, told Advertising Age: "We are merging programmatic and direct digital sales together."

Read the whole story at Advertising Age »

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