French start-up TVTY just took another $4.5 million from Partech Ventures, and 360 Capital Partners, among other investors. “TVTY provides an API for advertising companies to bridge the gap
between TV campaigns or events and web ads,” TechCrunch reports. “In other words, if you want to launch an advertising campaign on an ad network, video pre-roll ads, search ads and more,
you can time the launch depending on what’s happening on the TV.”
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