Around the Net
Email Marketers Spend 26% of Their Time on Creative & Content: Econsultancy
- Econsultancy, Friday, May 23, 2014 2:58 PM
Email marketers spend 26 percent of their time developing creative and content, and 21 percent of their time working on campaign deployment, according to a new study from Econsultancy in partnership with dotMailer. The Email Marketing Speed Imperative study was conducted in Q4 2013 and includes feedback from 500 email marketers. The research revealed that marketers spend 10 percent of their time doing basic segmentation, 8 percent on automation, 8 percent on testing, 8 percent on strategy and budgets, 6 percent on mobile and 5 percent on advanced segmentation.
