Twitter Strikes Billboard Deal For Real-Time Music Stats

Twitter has struck a deal with Billboard magazine to serve up real-time stats on the top trending music. The online magazine teamed up with Austin Mahone to showcase how the sharing of a track by fans on Twitter drives popularity and chart ranking.

The charts provide real-time ranking on the most-shared tracks in the U.S. during the past hour. Filters present a real-time feature to search and view the most-shared tracks in the U.S. over the past 24 hours, with a weekly summary for both Trending 140 and Emerging Artists charts.

More than 1 billion tweets sent about music in 2013 amplify how users share information about song preferences. Billboard reports that 100 million tweets came from music accounts. Seven of the top 10 most-followed accounts on the platform are musicians.

Last week, Facebook said it would roll out a new way to share and discover music, TV and movies. The features allows users to tag music, TV shows or movies in status updates. The tag works similar to Shazam. It uses the smartphone's microphone to identify the song or TV show while it's playing and tag it in your post. Music and entertainment preference gives advertisers more data to build audience segments to serve the perfect advertisement.

Aryeh Selekman, Facebook product manager, wrote in a post that the feature will allow users to share the song so friends can listen to 30-second snippets. For TV shows, Facebook's The News Feed post will highlight specific seasons and episodes. Facebook's feature becomes available on Android and iOS in the U.S. in the coming weeks.

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