- The Drum, Wednesday, May 28, 2014 9:05 AM
Nearly all American sites -- 96% -- offer space for branded content compared to 62% of British sites, according to The New Dynamics of Advertising 2014. The report also found that much work is also
needed with British publishers offer cross-platform optimisation. In the past year the number of sites working seamlessly across desktop and mobile channels has only risen 15% -- an increase it
describes as "only faintly encouraging."
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