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Omnicom Signs Mobile Ad Exchange Deal With Twitter

  • Campaign, Wednesday, May 28, 2014 9:04 AM
Omnicom has followed in the footsteps of Publicis Groupe and has signed a deal with Twitter. The agreement will integrate Omnicom's programmatic advertising platform, Accuen, with Twitter's MoPub exchange. Twitter is expected to add adverts on Twitter to MoPub soon, meaning that Omnicom and Publicis will be able to tap into MoPub's existing extensive network of mobile sites as well as Twitter. The Omnicom deal offers the group's agencies fixed ad rates and preferential access to inventory.

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