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Electronics Industry Increases Online Advertising Investments

Some 33% of the industry’s digital ad spending will go toward mobile in 2014. The computing and the consumer electronics industry will contribute 54% of digital advertising dollars, or $2.05 billion, on direct-response this year, and 46% of ad spending, or $1.75 billion, on branding, per eMarketer.

Read the whole story at eMarketer »

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