• by Tyler Loechner  @mp_tyler, May 28, 2014

Datalogix, a data provider with a focus on connecting online ads to offline sales, on Wednesday announced it has closed a $45 million round of equity financing led by Wellington Management Company, a new investor for the company.

Per a release, the company intends to use the money to further invest in its tech, specifically its audience and measurement products.

Existing backer Institutional Venture Partners joined the round, increasing its ownership stake in the process.

The financing comes less than two months after Jim Breyer invested in the company and joined its board of directors.