Around the Net
Rocket Fuel Hits Back At FT Claims More Bots Than Humans Saw Recent Campaign
- The Drum, Thursday, May 29, 2014 8:22 AM
Rocket Fuel has reacted angrily to a story in the "Financial Times" that more bots than humans saw its recent Mercedes Benz campaign. It claims that, in fact, that only 6% of views were questionable, and then delivered those views to humans before sending the client a bill. "Bots are a real problem, but less so than sensational headlines on top of non-news," the company told The Drum. Rocket Fuel also pointed out that its bot screening technology rejects 40% of ad space is rejected daily.
