BIZ DEV: Nucleus Worldwide Named Marketing Agency For Association of Volleyball Professionals

El Segundo-based agency, Nucleus Worldwide, was named marketing agency of record for the Association of Volleyball Professionals (AVP). Work will include brand strategy and graphics, creative development and media planning and buying. For the 2014 season, Nucleus will help AVP branch beyond a beach party brand to promote its world-class athletes playing on the tour. The agency created "Dig Deep," a campaign that launched May 5 and will run throughout the summer to promote the tour's seven events: St. Petersburg Open; Milwaukee Open; Salt Lake City Open; Manhattan Beach Open; Cincinnati Open; DO AC Beach Volleyball Invitational; and AVP Championships at Huntington Beach.

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