Remember last year when
teamed up with Amazon.com
to deliver a Nissan Versa Note in a giant Amazon box? The pair teamed up again this year to promote the Nissan
, this time using a big locker. The locker is smack-dab in the heart of San Francisco, and when passersby tweet, comment or post photos about the locker using the hashtag #GiantLocker,
they earn a code that opens one of the locker doors, unveiling various prizes. One person's code will open a door and win a Nissan Rogue. Participants can follow the giant locker on Facebook
(Facebook.com/NissanRogue) or search for the hashtag #GiantLocker on Twitter and Instagram. TBWA\Chiat\Day LA
created the campaign.