Fallon has extended its remit with Skoda from its UK advertising brief to Europe. In a competitive pitch, the London agency which included, in the final stages, Leagas Delaney's Prague office and 18
Feet & Rising. Fallon will now set up an office in Prague, where Skoda is based, to service the account. The EU-wide brief is estimated to be worth around GBP2.85m in fees alone. One of the first
tasks will be to help launch the new Fabia model later this year.
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