John Lewis has been ordered to pay damages after it was successfully prosecuted for sending unsolicited spam emails. The case, brought against the retailer by a Sky news producer, has massive
implications for the marketing industry. John Lewis was unable to prove, as EU law requires, that the news producer had given consent to be contacted when he entered his email address on their site
alongside a pre-ticked consent box. The court ruled that not opting to opt out does not constitute opting in.
Read the whole story at The Drum »