Around the Net

Should Google Glass Take A Page From Beats?

  • Wired, Monday, June 2, 2014 11:46 AM

It’s too early to tell whether Apple’s $3 billion bet on Beat will pay off, but Wired thinks there’s a lesson in the deal for Google and its struggle to popularize Glass. “First, Glass needs to take style cues from Beats,” it writes. “Glass needs to look more like Ray-Bans, or at least Oakleys.” Meawhile, “Beats’ popularity was driven by celebrity endorsements -- the right kind of celebrity endorsements … It got them around the necks of musicians and basketball players.”


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