It has been a good start to the year for radio. Figures from the Radio Advertising Bureau show ad revenue is up 3.5%, the biggest year-on-year Q1 rise since 2008. Radio ad revenue was similarly up
6.2% year-on-year for Q4 2013. The RAB believes much of the investment is due to its ROI Multiplier research which suggests radio returns GBP7.70 for every pound spent on the channel. The research
claimed this is achieved when radio exceeds 20% share of total media spend.
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