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Online Video Advertising Leads UK Digital Growth

Video advertising on social and news sites is expected to grow by nearly a quarter every year for the next five year, according to PwC's Entertainment and Media Outlook report. Video, it concludes, will be the fastest-growing form of advertising formats, growing from GBP316m this year in the UK to GBP717m by 2018. The growth will outstrip even the 17% yearly rise in mobile advertising. The result will be a heightened battle between traditional media and the likes of Google, Facebook and Twitter.

Read the whole story at The Daily Telegraph »

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