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LinkedIn Launches First UK Campaign

  • Campaign, Wednesday, June 4, 2014 8:05 AM
LinkedIn is launching its first UK brand campaign, aiming to drive brand perception and engagement about its 15m British members. The month-long campaign, created by LinkedIn in conjunction with BMB, will feature PR, content and social elements including Facebook, Twitter and YouTube. The 'What's Your Dream' campaign is designed to reveal stories of how the site has helped members' careers and features that help users get the most from the service.

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