Around the Net
Social Media Tips For Local News Organization
- Journalism.co.uk, Wednesday, June 4, 2014 1:33 PM
The role of social media in delivering news and engaging with readers has become more important than ever. Homepage traffic is declining as increasingly readers find news via social networks – coming in through the 'side door' – and news organisations continue to experiment with ways to cater to this change in audience behaviour. For local news outlets, which tend to have smaller teams and fewer resources, responding to this digital turnaround may be more of a challenge.
