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InBev Calls European Media Review

  • Campaign, Thursday, June 5, 2014 6:53 AM
Anheuser-Busch InBev is calling a European media review as it looks to consolidate its activity across the region. The brewing giant owns Stella Artois, Beck's and Budweiser. The UK's GBP14m account is currently handled by Vizeum, part of the Dentsu Aegis Network. Across the EU and Russia multiple agencies hold briefs, including Havas Media, MediaCom and Publicis Groupe. The review is expected to last several months. 

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