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How To Determine Search's Incremental Value

  • ClickZ, Thursday, June 5, 2014 11:58 AM
Jeremy Hull from iProspect is collaborating with three teams within the company to test and determine the incremental value of paid search. Test and schedule, establish a baseline, and define incremental changes are three tips Hull provides to determine the value of paid search to a brand's marketing mix. He details each and suggests ways to put the practices into action.

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