Pinterest is launching a self-service Promoted Pins service to make it easier for advertisers to promote messages to its users -- comScore figures suggest traffic was up 17% in April, hitting 55m
visitors. The San Francisco company is also reported by The Financial Times to be investing in better analytics to improve its service to advertisers. Self service Promoted Pins are currently being
trialled in the USA and are expected to be rolled out to the UK, France and Japan.
Read the whole story at The Financial Times »