Omnicom's multichannel marketing agency, RAPP, has bought brand and retail specialist agency Haygarth. The purchase is believed to be designed to improve RAPP's offer in the rapidly growing digital
shopper and consumer goods space. RAPP CEO Marco Scognamiglio commented: "Haygarth adds further depth to RAPP's capabilities and knowledge in navigating the customer journey for each client. Together,
we will create experiences for clients that matter to consumers and inspire them to take action."
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