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Ad Industry Working To Fix Fraudulent Counts
- Computer Business Review, Sunday, June 8, 2014 6:04 PM
When news that a sample of Mercedes-Benz's adverts was more widely viewed by bots than humans breaks in the same week that an audit company reveals four in five British advertisers have no idea how many of their advert impressions are fraudulent, you know an industry is in some sort of trouble.
