Around the Net
Tesco Social Media Leaves Lots To Be Desired
- Red Rocket Media, Sunday, June 8, 2014 6:07 PM
Supermarket giant Tesco has been revealed as the second least engaging supermarket on social media, revealed just after the firm's sales growth dropped 3.8 per cent year on year. With an engagement rate of 0.98 per cent, according to social intelligence platform BirdSong, Tesco's Facebook engagement leaves a lot to be desired, especially in comparison with rivals Aldi and Asda.
