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Facebook Goes On The Record On Declining Organic Reach

Facebook has admitted that diminishing organic reach "has been a pain point" for many businesses as it goes on the record to explain the changes. Brian Boland, head of Facebook’s ads product marketing team, countered that the upside is a more engaging news feed. He added organic reach has fallen because there is now so much competition to get into news feeds. Ogilvy recently reported organic reach has fallen as low as 2% in some cases. 

Read the whole story at Marketing Week »

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