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Real World Cup Winner Will Be Social Media

While television and radio will get their usual World Cup bounce, the real winner -- in terms of marketing resource rather than overall spend -- is set to be social media. Twitter is already revealing that more tweets have been sent about the upcoming competition than were sent throughout the entire tournament in 2010. Nielsen research shows that television and social media is an enticing combination, with an estimated 60% of fans tweeting while they watch a game.

Read the whole story at The Guardian »

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