Around the Net
Target E-Chases Gen Y
- USA Today, Monday, June 9, 2014 10:46 AM
Target found from research that Millennials see the retailer as a big-box store. Thus, Target is launching new mobile and digital initiatives, including an overhaul of the company's wedding and baby registry business. It is also adding integrated shopping lists with live store maps, and tests of same-day delivery for some online orders. And in a first-ever ad campaign for Target's digital services, the company will tout the services from a convenience perspective.
