- Moz, Monday, June 9, 2014 11:39 AM
Marketers use nofollow links to tell search engines not to consider certain Web pages that might help some rank better, but Nicole Kohler believes there have "hidden power" that make them just as
important as earning links. She explains how a nofollow link can lead to consumers spending money on a company's products or services and help earn more than domain authority. She provides
examples.
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