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How Marketers Can Help Big Data Mature

Companies will spend more than $44 billion on Big Data this year -- the majority on IT services, per Gartner. Mahesh Kumar believes Big Data has a lot of growing up to do. Well -- not Big Data, but the marketers using it. To understand that path to maturity, Kumar provides examples of other industries that grew up on similar paths as industries attempt to turn raw into useful information.

Read the whole story at Harvard Business Review »

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