• dotRising, Tuesday, June 10, 2014 2:44 PM

The experiment between DDB Düsseldorf and MediaMonks, also lets users break down contributions by age, gender, industry and even individual contributors. The goal, according to DDB Dusseldorf managing direct Dennis May, is digital representation of how the individuality of handwriting can represent a global character. “There are few things more personal than your handwriting. So we thought that it would be a good experiment to see how we could use this personal thing to talk about something more global,” said May.

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