BIZ DEV: Full Contact Advertising Wins Papa Gino's Pizzeria and D'Angelo Grilled Sandwiches

Full Contact Advertising was named agency of record for Papa Gino's Pizzeria and D'Angelo Grilled Sandwiches. Papa Gino's Incorporated, the holding company for Papa Gino's and D'Angelo Grilled Sandwiches, tapped the agency to provide full-service marketing communications and advertising services for more than 300 Papa Gino's and D'Angelo Grilled Sandwiches locations across New England. Full Contact will handle strategic planning and research responsibilities, as well as creative development and brand management across both brands. "We are thrilled for the chance to work with two great and iconic New England brands," said Marty Donohue, Partner and Co-creative Director of Full Contact. "Papa Gino's and D'Angelo are institutions around this region that are loved by generations of people. We can't wait to reignite those passions with their current customers and introduce both brands to new fans along the way." Papa Gino's spent $2.8 million on measured media in 2013, up from $2.5 million spent in 2012, per Kantar Media.

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