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Coca-Cola Life Launches In September

Coca-Cola is to launch its first variant of Coke to the UK in eight years in September. Coca-Cola Life has a third fewer calories than Coca-Cola original and will help consumers lead more balanced lifestyles. It will sit between original Coca-Cola and its Zero and Diet products. The company recently announced a GBP20m commitment to get a million people in Britain active by 2020 and has signed the Government Responsibility Deal, which commits it to reduce calorie content by 5 percent.

Read the whole story at Marketing Week »

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