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Instant Feedback Gives Yo! Sushi Real-Time Insight

Yo! Sushi is seeking to get real-time, actionable customer insight through setting up experience hubs in its seventy British restaurants. Customers will soon be asked to describe their experiences through an online form on their smartphone in exchange for entry in to a prize draw. The insights will be collated and then presented to employees via till displays, mobile devices and desktops. The brand claims this will allow it to make immediate tweaks to the customer experience.

Read the whole story at Marketing Week »

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