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WPP's Kantar Buys Precise Media Group

  • The Drum, Wednesday, June 11, 2014 7:55 AM
WPP continues to expand at pace as its data division, Kantar, announces it has bought Precise Media Group from Phoenix Private Equity. The deal values the London-based media monitoring business at around GBP70m. Phoenix had bought the company back in 2006 for GBP42m. Since then earnings have gone from GBP17m to GBP28.9m last September. 

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