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Startups Aren't Medium Or Message; They're Method

With the launch of new site after new site in 2014, it's been a fascinating time to watch digital media try to figure itself out. Amid the turmoil of disruption, buffeted by tech companies' control over information distribution, but aware of new fields of possibility, the past few years were filled with defending legacy brands. Vox, FiveThirtyEight, the Upshot, Matter, Circa,and Inside seem like the first full-fledged embodiments of a bunch of arguments about what will work in digital media.

Read the whole story at The Atlantic »

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