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The 'Sun' Given Away Free Today To 22m Households

The Sun's World Cup Pride edition is due to be delivered free today to 22m households, giving a reach of 48m adults. The 24 page special edition has been funded by advertising from Sky, Aldi, Coke, BT, Mars and Domino's. The paper hopes it will counter 'prejudice' against the title. However, copies will not be delivered in Liverpool where animosity towards the paper remains high, following its reporting of the Hillsborough football disaster. The Page 3 glamour shot has also been dropped for the day.

Read the whole story at Media Week »

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