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Uber Runs Print Campaign To Woo Gridlocked Londoners

Uber is trying to win over the hearts and minds of Londoners concerned by yesterday's black cab demonstrations with a print campaign positioning itself as offering a 'state of the art' service at 'affordable prices'. Rival cab hailing apps Hailo and Kabbee have similarly launched eCRM drives to allay travel concerns. Cab drivers gridlocked central London yesterday in a protest similar to those seen in Paris and Madrid against Uber over allegations it acts as a fare meter as well as an ordering service.

Read the whole story at Marketing Week »

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