• by Amy Corr  @MediaPostOTL, June 12, 2014

TBWA promoted Luke Eid to global innovation director at TBWA Worldwide. Eid has been with the TBWA network for six years, starting at Whybin\TBWA Australia and then most recently at TBWA Hong Kong where he held the role of managing partner. While in Hong Kong, Eid launched TBWA\Digital Arts Network's first specialized social media offering in Asia. As global innovation director, a new role at the network, he will be collaborating with Nissan United to lead the brand's development in digital. In addition, Juuso Myllyrinne was named global strategy director for TBWA\Digital Arts Network, in addition to his leadership of Pilot, TBWA's product design and development incubator. Myllyrinne will work with Stuart Sproule, president of Digital Art Network, overseeing creative technology within the network and working as a senior strategy lead on key global clients. Juuso previously served as executive director of digital strategy for TBWA\Chiat\Day New York. "The appointments of both Luke and Juuso to these roles reflects our commitment to driving innovation and creativity for our clients' brands. Both are smart, globally-minded individuals who bring a great energy to the team and passion for all things digital," said Tom Carroll, President and CEO of TBWA Worldwide.