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Formula E Hands Creative Brief To Dare

  • Campaign, Friday, June 13, 2014 7:29 AM
The environmentally-friendly alternative to Formula One, which uses electric racing cars, has appointed Dare to handle its international creative account. Dare beat three agencies in a competitive pitch, including VCCP, and will be responsible for helping to launch the new sport. Its first season starts in September and will take in ten host countries. Formula E is believed to be in final stage discussions with a media agency for the project.

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