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Facebook Moves Into Browser-Based Behavioural Targeting

Facebook has revealed that it will trial behavioural targeting techniques in America in the coming weeks. At present advertising is served on the basis of Facebook activity, such as a user's profile and their likes and shares. This will be extended to take into account Web browsing history. Facebook claims the move will be accompanied with tools to allow users to better define the type of adverts they should receive, including the ability to delete categories and individual advertisers.

Read the whole story at Marketing Week »

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