The mobile payments company, Powa, has announced a series of a deals through which its tags will be used by major retailers and advertising companies. Founder and e-commerce
veteran, Dan Wagner, has announced its tags are to be used by Mediacom and Carat in the UK and, globally, he has signed up 500 merchants. The tags, which are to be used by Laura Ashley and John Lewis,
allow consumers to scan a code which opens up a virtual till on a mobile from which a purchase can be paid.