Around the Net
VW's Distracted Driving Video A Hit
- Automotive News, Monday, June 16, 2014 8 AM
A VW ad about the dangers of texting and driving, made in China and directed at Chinese consumers, has gone way beyond that country. The spot shows a movie audience watching a pre-roll of a car cruising down the road seen from the driver’s perspective. Suddenly — thanks to computer magic — everyone in the theatre gets a text. When audience members dutifully check their phones, the car suddenly crashes.
