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Amazon Betting Big With Phone Launch

Shamelessly seeking a clearer path to distribute its content and goods, Amazon is expected to debut its first smartphone on Wednesday. The move is part of what The New York Times calls, “a wildly ambitious venture without precedent in modern merchandising.” Specifically, “the phone is the last and most crucial link in this colossal enterprise … It is a singular gamble for a company that, for all its technology components, is still primarily a merchant.”
 

Read the whole story at The New York Times »

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