- CMSWire, Monday, June 16, 2014 3:44 PM
Personalized email messages have an open rate of almost 15 percent higher than unpersonalized emails, according to a new report from Silverpop. In addition, according to Silverpop's 2014
Email Marketing Metrics Benchmark Report, personalized emails had a 79 percent higher click through rate than manual counterparts. The study also revealed that transactional messages sent by
companies with results in the top-quartile have open rates four times higher than median open rates for non-transactional messages had a higher click through and open rate than non transactional
messages.
Read the whole story at CMSWire »
