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Beer Brands Push Digital On-Trade

Brewers are ramping up digital activity to get the most out of the World Cup, which on-trade experts CGA Strategy predict will see a 35 percent rise in beer sales. Budweiser is sending social media ambassadors to "Hero" bars and using what it calls Smart TV+, to run drinks offers and encourage fans to access its Twitter feed. Heineken's "Our Shout" on-trade campaign is providing branded WiFi to encourage social media use in selected pubs. Many brewers also have beers dedicated to the sporting event.

Read the whole story at Marketing Week »

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