Around the Net
Beer Brands Push Digital On-Trade
- Marketing Week, Tuesday, June 17, 2014 9:33 AM
Brewers are ramping up digital activity to get the most out of the World Cup, which on-trade experts CGA Strategy predict will see a 35 percent rise in beer sales. Budweiser is sending social media ambassadors to "Hero" bars and using what it calls Smart TV+, to run drinks offers and encourage fans to access its Twitter feed. Heineken's "Our Shout" on-trade campaign is providing branded WiFi to encourage social media use in selected pubs. Many brewers also have beers dedicated to the sporting event.
