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WPP's Millward Brown Buys EffectiveBrands

  • The Drum, Tuesday, June 17, 2014 9:33 AM
Millward Brown, owned by WPP, has bought marketing strategy company EffectiveBrands. It will be combined with its existing strategy consultancy business Optimor. This will create Millward Brown Vermeer, which will work with CMOs and the strategic questions that arise as businesses seek to drive growth.

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