- Campaign, Tuesday, June 17, 2014 9:34 AM
Paddy Power's World Cup activity is set to intensify with a Twitter highlights sponsorship deal with ITV. The broadcaster will tweet up to ten highlights per game, sponsored by the Irish bookmaker.
The games will include England's upcoming crunch games against Uruguay and Costa Rica. The move follows a successful trial during the Brazil and Croatia opening match. Both ITV and Paddy Power will
post the clips, using Twitter Amplify to promote them to users who are likely to be interested in the World Cup.
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