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Fiat Running GIFs On TV

Fiat is putting social videos on TV. A new campaign uses GIFs of crazy, made-for-buzz-type, short videos such as a guy in a rabbit suit twerking against a Fiat cutting to a driver wearing a horse mask with the caption "Deal With It." Chief marketer Olivier Francois said even though the GIFs were for Tumblr he liked them enough to use them in a business presentation. From there to TV.

Read the whole story at Advertising Age »

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