• Advertising Age, Tuesday, June 17, 2014 11:30 AM

GroupM’s desire to exit open ad exchanges by the end of 2014 “is a power move, in addition to a defensive measure,” writes Advertising Age.

“GroupM doesn't want to bid on relatively random inventory in auctions that almost any advertiser can enter, nor does it want to risk paying for wasted ads on sites it or its clients don't want,” the post continues. “It does want to deal more directly with publishers so that it can assert its leverage.”

The move is indicative of the ad industry’s desire to automate the trading of higher-quality inventory.

Read the whole story at Advertising Age »