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Understanding Why Targeted Ads Are So "Creepy"

Why are targeted online ads so commonly considered to be “creepy?” For one, unlike the real world, “It's different online, where I am supposed to see ads because something about my data suggests that they are relevant to me,” Sara Watson writes in The Atlantic. On a deeper level, “Personalization purports to be uniquely meaningful, yet (based on the generalizing statistical distributions and normalized curves methods) it alienates us in its mass application,” Watson suggests.

Read the whole story at The Atlantic »

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